Placements: Website backgrounds, social media, various print collateral. Choose one form of brand photography with a specific preset and stick with it.Įvery brand element exists to play a supportive role in your brand identity-not distract from it. If you have an illustration in your logo, use it to create one distinct brand element (pattern). A lettermark (brand’s initials) or monogram can also be used to create a brand pattern.Ī good rule of thumb is not to overwhelm your ideal clients with lots of logo variations and brand elements. Examples of brand elements include illustrations, patterns, icons, textures, and even brand photography.Ĭustom elements don’t use your brand name but may take an existing creative asset from your primary logo and use it to create a supportive design for your brand.įor instance, I used the illustrated willow leaf seen in Willow Bark Photography’s primary logo to create a brand pattern. 4 Different Types of Logo Variationsīrand elements support your brand identity but aren’t always logo designs. Let’s take a look at each of the different logo variations your brand needs. ![]() A brand identity designer should design you at least four non-negotiable logo variations to help your brand show up and look consistent no matter where you place it. Logo variations can include a range of colors, sizes, and formats, but there are four main logo variations every brand needs. Blue marks type and element alignment and. What about business cards? Thank you cards? Letterheads? Merch/swag? Magenta indicates clearspace, defined by the logo wordmark x-height or by 1/4 height of the Gatsby monogram. Thanks to their versatility, wordmark logos can be found in every industry. Unlike logomarks, wordmark logos only consist of words (as the name suggests) and no images. Fashioned in lightweight polyester that moves with you, this Under Armour t-shirt is finished with a wordmark detail that will keep you in style throughout. Definitions of wordmark from other sources around the web A style of logo that uses type only. A wordmark is a typographic representation of a brand name used as its logo. Logo: A symbol and/or stylized text signifying a brand. If you only have a small circular logo, what will you use on your website header? Our definition of wordmark: stylized text treatment of a brand name serving as all or part of a logo. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. First, a logo variation does not mean you have wildly different visual designs for every logo.Ī logo variation is a rearranged version of your primary logo design that gives your brand the flexibility to show up consistently, and recognizably, in different placements.Įvery brand needs a set of unique logo designs to use on several platforms that are recognizable, versatile, and complement its overall identity.įor instance, if you only have one large-and-in-charge horizontal logo, how will it work as the profile photo on your social media business page? A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.
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